Seinde Signature Shines as Electimuss London Marks 10th Anniversary in Nigeria-Powered by OPay

Nigeria’s luxury landscape took center stage this week as Electimuss London; one of the world’s most distinguished niche perfume houses chose Lagos as the starting point of its 10th anniversary celebration. But the true star of this historic event is Nigeria’s own Seinde Signature, the fast-rising fragrance empire led by visionary founder Olufemi Olaseinde Olusola. The celebration is proudly powered by OPay, whose seamless payment innovation continues to elevate luxury retail experiences across the country. Base 101.1 FM was live at the Lagos event, with presenter Chichi Eliogu securing an exclusive interview with the man behind Nigeria’s fragrance revolution. From Lockdown Hobby to Luxury Empire: The Seinde Signature Story In his interview with Base FM, Mr. Olaseinde shared the remarkable story behind Seinde Signature’s rise. A private collector with over 1,300 bottles of luxury perfumes, he admitted that he’d long kept his passion hidden. “As Nigerians, we’re not always encouraged to show off our hobbies especially one’s as expensive as mine,” he said. But everything changed during the lockdown when he began posting videos of his collection. The response was overwhelming. People wanted to smell, explore, and experience the world he had created. What started as casual home visits soon inspired something bigger: a perfume bar at Oriental Hotel, where guests could smell-test fragrances, enjoy drinks and canapés, and immerse themselves in scent culture for a small entrance fee. That simple idea has now grown into over twelve Seinde Signature stores across Nigeria, making the brand the nation’s leading curator of niche fragrances. Today, Mr. Olaseinde is internationally recognized and regularly invited to fragrance shows in Milan, the UK, and across Europe, solidifying his status as Africa’s fragrance ambassador. Electimuss × Seinde Signature × OPay: A Luxury Partnership The 10th anniversary celebration spans three Nigerian cities; Lagos, Port Harcourt, and Abuja with Seinde Signature at the center of the festivities. The grand finale will take place at the new Seinde Signature Perfume Bar in Jabi Lake Mall, Nigeria’s first and most opulent perfume bar, redefining the fragrance retail experience. Meanwhile, OPay’s role as event sponsor highlights its commitment to powering premium customer experiences. Mr. Olaseinde praised OPay for its reliability: “Payments must be smooth, especially at our scale. OPay ensures our customers enjoy seamless transactions every time.” CELEBRATING NIGERIAS NEW ERA OF From exclusive cocktails and anniversary gifts to immersive scent journeys, the Electimuss London celebration is more than an event. it is a declaration of Nigeria’s rising influence in the global luxury space. For Seinde Signature, this moment represents the continuation of a journey that began with one man’s private passion and has grown into a national symbol of excellence. And Base 101.1 FM is proud to have witnessed and covered it, spotlighting the brilliance of Olufemi Olaseinde Olusola, the innovation of OPay, and the global recognition now anchored firmly on Nigerian soil.